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Donations to Age UK from Age Co sales are expected to reach £3 million this year

Age Co incontinence products are provided by
Choice Shops Ltd

Privacy Policy

When you are using the Age UK Incontinence website, Choice Shops LTD is the data controller. 

Choice Shops are committed to protecting and respecting your privacy.

This Policy explains when and why Choice Shops collect personal information about people who visit this website, how it is used, the conditions under which Choice Shops may disclose it to others and how it is kept secure. For the purposes of this Policy, where ‘we’, ‘us’ and ‘our’ is used this refers to Choice Shops.

This policy may be changed from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using this website, you’re agreeing to be bound by this policy.

Any questions regarding this policy and Choice Shops' privacy practices should be sent to:


Contact Number: 
0800 046 1501

Choice Shops,
Unit E,
Stafford Park 18,

Who are Choice Shops?

Choice Shops and Age UK have teamed up to offer exceptional products at reasonable prices. Choice Shops are committed to providing outstanding customer service before, during and after each sale.

This website is owned and operated by Choice Shops. Our dedicated team strive to keep this site as up to date as possible; however, due to rapid business changes, this is not always possible. We apologise if any information that appears on this website is not 100% accurate.

How do Choice Shops collect information from you?

Choice Shops obtain information about you when you use the website, for example:

  • Information that you provide by filling in forms on this site.This includes information provided at the time of registering to use this site, subscribing to a service, posting material or requesting further services. Choice Shops may also ask you for information when you report a problem with the site.
  • If you contact Choice Shops, a record of that correspondence may be kept.
  • Choice Shops may also ask you to complete surveys that are used for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through this site and of the fulfilment of your orders.
  • Details of your visits to this site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for Choice Shops' own billing purposes or otherwise and the resources that you access.
What type of information is collected from you?

The personal information Choice Shops collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you purchase a product from Choice Shops, your card information is not held, it is collected by the third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

Data protection laws recognise certain categories of personal information as sensitive and therefore requiring greater protection, for example, information about your health, ethnicity and religion.

We do not usually collect sensitive data about you unless there is a clear and valid reason for doing so and data protection laws allow us to, for example, we may ask for your health information if you are taking part in one of our Leeds Abbey Dash running events.

Where appropriate, we will make clear why we are collecting this type of information and what it will be used for.

How is your information used?

Choice Shops may use your information to:

  1. Process orders that you have submitted;
  2. Carry out obligations arising from any contracts entered into by you and Choice Shops;
  3. Seek your views or comments on the services provided;
  4. Notify you of changes to any services;
  5. Provide a copy of your record to the Age UK Network who will protect your data in accordance with their own privacy policy which is available at www.ageuk.org.uk/help/privacy-policy.

Choice Shops will hold your personal information on the systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Choice Shops.

Who has access to your information?  

Choice Shops may pass your information to third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf.  We only disclose the personal information that is necessary to deliver the service and we have a contract in place that requires third-party service providers to keep your information secure. For example, we will securely share your delivery address with our courier in order to deliver your order and fulfil the sales contract.

Choice Shops will share your personal details (but not health information) with the Age UK Network comprising of the charity, its trading subsidiaries and national partners (Age Cymru, Age NI and Age Scotland). Please be reassured that the Age UK Network will not sell or rent your information to third-party providers and promise to keep your details safe and secure.

How long is your information kept for?
Your information is only kept for as long as necessary and for the purpose that it was collected for. The length depends on our operational and legal requirements, for example, accounting or HMRC purposes. 
Lawful Processing 

Data protection law requires us to reply to one or more lawful grounds to process your personal information. We consider the following grounds to be relevant:

Specific Consent

This is when you have given us specific consent to contact you via email or social media for marketing purposes, for example, if you opt-in to receive marketing communications from Choice Shops. 

This includes giving you the option to opt-out of receiving promotional materials when providing us with your personal information.

You will also be given the option to opt-out of receiving promotional materials in any subsequent electronic communications.

A Contract

This is when you enter a contract, for example, when you place an order you are entering into a sale contract. 

Legal obligation

Where necessary so that we can comply with a legal or regulatory obligation to which we are subject, for example where we are ordered by a court or by HMRC to report information for accounting purposes.

Vital interests

Where it is necessary to protect life or health, for example, in the case of medical emergency suffered by an individual at one of our events or a safeguarding issue which requires us to share your information with the emergency services.

Legitimate interests

Where it is reasonably necessary to achieve our or others’ legitimate interests (as long as what the information is used for is fair and does not duly impact your rights).

Your Rights

Under UK data protection law, you have certain rights over the personal information that we hold about you. Here is a summary of the rights that we think apply:

Right of access

You have a right to request access any personal data that Choice Shops hold about you. It is your right to request a copy of this information, unless there legal exceptions. A request will be responded to within a reasonable time frame.

Right to have your personal information corrected

You have the right to have the information we hold about you corrected.

Right to restrict use

You have a right to ask us to restrict the processing of some or all of your personal information if there is a disagreement about its accuracy or we’re not lawfully allowed to use it.

Right of erasure

You may ask us to delete some or all of your personal information in certain cases and subject to certain exceptions. For example, if Choice Shops have a legal requirement to keep it for accounting purposes.

Right to object

You have the right to object to processing where we using your personal information.

If you want to exercise any of the above rights, please email us at data.request@choiceshops.co.uk or write to us at Choice Shops Ltd, Unit E, Stafford Park 18, Telford. TF3 3BN . We may be required to ask for further information and/or evidence of identity. We will endeavour to respond fully to all requests within one month of receipt of your request; however, if we are unable to do so we will contact you with reasons for the delay.

Please note that exceptions apply to a number of these rights, and not all rights will be applicable in all circumstances. For more details we recommend you consult the guidance published by the UK’s Information Commissioner’s Office, https://ico.org.uk/

Keeping your information safe

Choice Shops understands that your personal data is important to you. The company works hard to keep your data as safe and secure as possible. 

Any sensitive information (such as credit or debit card details) is encrypted and protected.  When you are on a secure page, a lock icon will appear at the start of the website address at the top of the page.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once this information is received, Choice Shops make our best effort to ensure its security on our systems. Where you have set up a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. Remember not to share this password with anybody. 

Your Choices

Whilst Choice Shops need certain information to process an order (e.g. address and/or phone number) Choice Shops use some information to alert you to offers or changes in the service via marketing communications. You may, at any time, unsubscribe from the weekly newsletter via links within the newsletter itself or by contacting our customer service team.

You have a choice about whether or not you wish to receive information from Age UK. If you do not want to receive direct marketing communications from them about the vital work they do for older people and their products and services, you can select your choices by ticking the relevant boxes situated on the form where Choice Shops collect your information.

Should you wish to withdraw your consent after completing you preferences on the above form, please contact Age UK using the following details:

Email: contact@ageuk.org.uk

Telephone: 0800 169 87 87

Post: Head of Supporter and Customer Engagement, Age UK, Tavis House, 1-6 Tavistock Square London, WC1H 9NA.

You also have the right to complain about the way the Age UK Network have used your data if you wish. To do this, you can visit the website of the Information Commissioner's Office: www.ico.org.uk

For further details on how your data is used and stored by Age UK Network, you can find their privacy policy here: www.ageuk.org.uk/help/privacy-policy

How you can access and update your information?

The accuracy of your information is important to us. Some information can be updated or changed within the account section of this website once you’ve made an account and signed in. If you change email address, or any of the other information Choice Shops hold is inaccurate or out of date, please either:

  1. Email us at: customerservices@incontinenceadvisors.co.uk
  2. Write to us at: Incontinence Advisors, Choice Shops, Unit E, Stafford Park 18, Telford, Shropshire, TF3 3BN
  3. Call our Freephone number: 0800 046 1501

You have the right to ask for a copy of the information Choice Shops hold about you. 

If you wish to remove consent, then this can be managed in the Account section or you can unsubscribe using the link that is on any newsletter email. 

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to customerservices@incontinenceadvisors.co.uk.

Changes to this policy

Any changes we may make to this policy in the future will be posted on this website so please check this page occasionally to ensure that you’re happy with any changes. If we make any significant changes we’ll make this clear on this website.

Review of this Policy

We keep this policy under regular review. This policy was last updated in October 2019.

Click here to view the full Terms & Conditions.